NOWADAYS office is a Moscow-based architecture studio founded in 2013 by Nata Tatunashvili and Natalia Mastalerzh, now including three more partners: Katerina Udut, Daria Karmazina and Alexander Karaganov. The studio specializes in adaptive reuse and the transformation of heritage sites into active elements of contemporary urban life. Working across a wide historical spectrum — from aristocratic estates to constructivist landmarks and industrial complexes — the studio treats reuse as both an architectural and socio-economic strategy.
NOWADAYS office operates confidently at multiple scales: from the reconstruction of historic chambers, such as the Abrikosov House with its careful additions, to large modernist structures like the Jewish Museum and Tolerance Center, housed in a former garage by Konstantin Melnikov. A distinct area of expertise is industrial architecture, where the studio works with extensive, historically layered ensembles and reintegrates former production sites back into the city.
Projects such as the Kristall Factory and Electrozavod in Moscow, as well as the Alafuzov Factory in Kazan, demonstrate a consistent methodology. At the master-plan level, NOWADAYS office develops principles for reintroducing industrial territories into the urban fabric: defining new streets, squares, courtyards, and public spaces on the sites of former workshops, and establishing a new urban toponymy rooted in place. Architecture, landscape, and programming are conceived together, enabling these areas to support contemporary cultural life and new economic models.
A key aspect of the studio’s approach is the precisely calibrated boundary between old and new. Rather than mimicking historical forms, NOWADAYS office practices what it calls “gentle archaeology”: identifying valuable layers — including those without official heritage status — and placing them in dialogue with clear, contemporary architectural gestures.
Through spatial transformation and cultural programming, NOWADAYS office turns reuse into a driver of active urban life, embedding heritage into present-day social, cultural, and economic systems while allowing it to remain visibly and materially itself.