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  • THe Hill
  • Party on the Rooftop
  • Yoga on the Rooftop
  • At night
  • Aerial
  • Light Tower
  • Bar
 
 

MINI ROOFTOP NYC

New York, United States
 
A project by: HWKN, KKLD*
 
Architecture, Landscape
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About

Asked by BMW Mini Cooper to design for its campaign “Creative Use Of Space,” the MINI ROOF NYC project is a temporary event location in New York City housed on a Manhattan rooftop.  The roof is a fusion between the natural and artificial elements: an organic hill is suspended in an abstract architectural grid, creating a jarring break with the... read more
Asked by BMW Mini Cooper to design for its campaign “Creative Use Of Space,” the MINI ROOF NYC project is a temporary event location in New York City housed on a Manhattan rooftop.  The roof is a fusion between the natural and artificial elements: an organic hill is suspended in an abstract architectural grid, creating a jarring break with the typical landscape of the city. The design is a collection of elements that punctuate the ubiquitous grid: a grassy lounging hill with seating dimples and performance stage, a speakers’ platform embedded in a large scale existing billboard, a lighting tower to cast light on the space and to act as a visual icon on the skyline, and a panorama bar overlooking the Hudson River. The floor is animated with an LED carpet that turns the surface into a programmable horizontal billboard.  The MINI ROOF NYC derives its inspiration from the design of MINI cars that utilize object-in-field design, deploying objects like brake lights into the field of sheet metal. At an architectural scale, objects like the bar, hill, platform, and light tower float within the grid pattern of the light carpet.  By having programs scheduled that cater to the ‘creative class,’ the ten-day MINI ROOF NYC event introduces a bold design statement as an informal branding tool. collapse
 
Type Cultural
 
Commercial
 
 
Location 465 10th Avenue
New York, 10018
United States
 
Client BWM/MINI Cooper
 
Building status built in 2008
 
Site type urban
 
 

Project in Detail

Materials, products, construction methods and more.
 
Is there an innovative sustainable method deployed in this project?
 
grass
 
Which materials were crucial in creating this design?
 
heat molded plastic, grass, aluminum
 

Project Leader

HWKN
New York, United S..
As: Architect
KKLD*
Berlin, Germany
As: Imagineering
 

Team

Add yourself as a Team memberAdd yourself as a Team member
Marc Kushner
New York City, Uni..
As: Partner
Jorge F. Ludeña Zerda
Guayaquil, Ecuador
As: junior staff
Matthias Hollwich
New York, United S..
As: Project architect,..
Robert May
Brooklyn, United S..
As: Junior Architect
marc perrotta
new york, United S..
As: project architect
Paul Sanderson
Brooklyn, United S..
As: Junior Staff
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Consultants

Were you involved as a consultant?Were you involved as a consultant?
Architect
HWKN
New York, United S..
 
Lighitng Designer
Charles Cameron
 
Internet-Consultant
Marcus Renz
Stuttgart, Germany
 
Architect of Record
aform
 
Structural Engineer
Strantford Engineers
 
 

Photostream

upload imagesUpload your own fan images for this project
  • The naked hill
     
    Uploaded by: Marc Kushner
    1 of 3
  • More Construction
     
    Uploaded by: Marc Kushner
    2 of 3
  • Construction!
     
    Uploaded by: Marc Kushner
    3 of 3
 

Weblinks and Articles

addAdd weblinks and articles about this project
online
Mini Space
online
MINI Video
youtube.com, 10/01/08
 
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Comments:

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Richard Chuk
posted by: Richard Chuk | 04/26/2010 12:33 pm report this
 
Sweet. Very fun.
rob bregoff
posted by: rob bregoff | 04/07/2010 06:28 pm report this
 
Looks familiar:
http://www.calacademy.org/academy/building/the_living_roof/
Michael Samula
posted by: Michael Samula | 03/08/2010 10:55 pm report this
 
very cool!
Alina Altukhova
posted by: Alina Altukhova | 02/17/2010 03:28 am report this
 
Well done!!! I like )
Kevin Atkinson
posted by: Kevin Atkinson | 12/24/2009 04:48 pm report this
 
This was a very cool project. I wrote the software for the interactive projection (Joel Gethin Lewis was the onsite guy, and did VJ duties). Was there any video documentation of them online?
Pedro Varela
posted by: Pedro Varela | 11/19/2009 05:26 am report this
 
That is a very nice idea. Congrats.
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