May 17, 2013
“Burning Calories” is a collaboration between Henry Hargreaves and Amirah Kassem. All images courtesy of Henry Hargreaves.
The traditional way to determine the calorie content of a given food was to burn it; a (kilo)calorie is the amount of energy it takes to raise the temperature of one kilogram of water by one degree Celcius. “Burning Calories,” a collaboration between photographer Henry Hargreaves and Flour Shop baker Amirah Kassem, takes this science to a new level, by literally setting food aflame.
Kassem baked cakes to look like common American fast foods; these were then ignited using a lighter and photographed. As a commentary on the Great Obesity Epidemic, the piece substitutes the body with metallic foil, subliminally holding up a mirror to our eating habits. “Burning Calories” also highlights the waste inherent in our ever greater consumption of food. More photos after the jump!