You know who hires architects? People who read The Wall Street Journal! That is why I am so proud to announce a media partnership with this venerable newspaper and its companion publication, WSJ Magazine. This partnership means that A+ finalists and winners will get exposed to the three million-plus Wall Street Journal readers around the world.

Our new partner is a remarkably powerful media outlet. Beyond The Wall Street Journal being the largest newspaper in the United States, the WSJ Magazine speaks directly to subscribers who are educated (78% have a college degree), wealthy (average household income exceeds $250,000), and cultured (73% visited an art gallery in the past year). They’re also important decision makers. Over 68% of European and Asian subscribers describe their jobs as “Top Management.”

Getting your work seen by these readers is a crucial step toward breaking out of the architectural echo chamber—the raison d’etre of the Architizer A+ Awards. As a profession we need to remind the public why what we do is valuable, and there is no better way to achieve this than by presenting the best architecture to the world’s most influential people.

That is why, in addition to key media partners, we have 200 jurors—from architecture firms, sure, but also from Google, Kickstarter, and the New Museum. That is why we invited thought leaders like Cameron Sinclair from Architecture for Humanity and celebrities who care about design, such as Elle Macpherson and Moby, to join our judging panel. That is why we have relevant categories geared toward pressing global issues, including Architecture + Weather, Architecture + Aging, and Architecture + Economic Crisis.

Our partnership with The Wall Street Journal and WSJ Magazine, along with our partnerships with Huffington Post, Coolhunting, and GOOD, breaks architecture out of its echo chamber and into the real world—the world where clients live.

You have to enter for a chance to win, and time is running short. The final deadline is January 25th!

by Marc Kushner

posted in A+ news

tagged A+ Awards, Architizer, Wall Street Journal, WSJ

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