Coca-Cola To Line FIFA World Cup Stadium Seats With Recycled Bottles
November 21, 2012
image © Fernandes Arquitetos Associados
Soccer fans can soon have their Coca-Cola and drink it too. The soda giant has launched a sustainability effort in conjunction with the 2014 FIFA World Cup in Brazil that encourages consumers to recycle their plastic bottles. Each bottle collected at one of the almost 100 special recycling spots set up in Rio will be integrated into the lining of 6,773 seats in the new Maracana Stadium designed by Fernandes Arquitetos Associados. The stadium will host the final FIFA World Cup match and celebrate the enormous recycling effort of Brazil’s biggest soccer fans. After all, the seats couldn’t be made without them. Check out Coca-Cola’s video here.