Hyundai’s Hyper-Matrix Cube Wall Wows Audiences
September 18, 2012
If walls could move? The ‘Hyper-Matrix Cube Wall’ is an art installation that does just that. Developed by Korean interactive artist JônPaSang for the Hyundai Motor Group, the interactive wall was created out of a massive grid of white styrofoam cubes, each approximately 1 foot x 1 foot in size, moving in and out to form patterns and various impressions on the surface of the wall. Read more.
It took 2 months to complete the 8m-high, 45m-wide structure, which is operated by a series of mechanical actuators and stepping motors that move the styrofoam cubes around the structure. Part of the Hyundai Motor Group pavilion at the 2012 Yeosu EXPO Exhibition, the Hyper-Matrix Cube Wall served as the perfect canvas for that pavilion’s stream of video projections, creating a multi-dimensional advertorial exchange.
Image via technabob