Celebrity chef Jamie Oliver has spent the past decade educating youngsters about healthy eating by challenging junk food culture and offering on-the-job training. Established in 2002, Fifteen is a charity restaurant conceived by Oliver that trains unemployed youth to work as chefs in professional kitchens. The Better Food Foundation is working to celebrate the tenth anniversary of the initiative, while also raising money for the next 10 years, through a series of events, including the Big Chair Project. Read more.

For the Big Chair Project, 20 artists were given free range to create their own interpretation of the Fritz Hansen ANT chair. Each artist was given two chairs, one for practice and one for the masterpiece, with final results ranging from minimalist to surreal, functional to absurd.

Each designer chair is being auctioned off during the Big Bid, which began August 20 and remains open until October 9 at midnight. Four of the artists (Barnaby Purdy, Liberty, Nunzio Citro, and Quentin Blake) decided to submit both of their chairs, doubling their auction lot.

The top bidder from each lot will be invited to attend a live auction at the Fritz Hansen showroom in London on October 11, with the results being publicly announced the following day. (All of the chairs are currently on display at the showroom.)

As a part of the auction, bidders will have the opportunity to win a Fritz Hansen EGG chair and stool designed exclusively by Jamie Oliver.

In addition to the Big Bid, the organization is hosting the Big Win, a lottery that offers contestants the chance to win one of six selected chars. Tickets cost only £5, providing a more economically accessible way to participate. The Big Win lottery closes on October 12 at midnight. Buy tickets for just one chair—or for the full collection!

[via trendland]

by Ashley Wells

posted in Uncategorized

tagged auction, bid, celebrity, chef, design, furniture, Jamie Oliver, lottery, unique, win

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