Element by Big Ass Fans

Last week we explored the untold stories of the window air conditioning unit, the ubiquitous eyesore that has long stood as technology and design’s solution to beating the heat. Though its bland, bulky and unabatedly industrial appearance has remained more or less unquestioned, it doesn’t take the most discerning of tastes to disparage the AC unit’s unpleasant exterior. Moreover, the AC unit is a hermetic black box, so to speak, that disguises a host of disagreeable energy-sapping and chemical-spewing processes. As summer begins to rear its head once again, we take a look at an alternative cooling solution that has stood an even longer test of time: the fan. More specifically, the Big Ass Fan, the industrial chic, low-energy air movement solution that puts any humming beige box to shame. Needless to say, we are big ass fans—pun intended—and here’s why.

Element is an elegant example of the Big Ass Fans design philosophy. The stylish, modern fan uses an oil-free, permanent magnet prime mover that gives it high torque at low speeds, thus eliminating the need for a noisy gearbox. As a result, Element is a silent yet salient design statement.

by Kelly Chan

posted in Product

tagged Architecture, big ass fans, cooling, fans, home, interiors, product

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