‘Tis the season for pop-up architecture, as more and more retailers are riding on novelty spaces to woo holiday gift buyers. But London’s Southbank may be home to one of the hottest pop-ups yet, and quite literally so. The “Corona Extra Summer” beer garden is set to pop up on December 15^th along the Riverside Walkway in London, offering consumers a geodesic dome that promises artificial sunshine and enough incubated heat to make you gun for those lime wedges. The inverted snow globe invites Londoners to experience “the sights, scents, sounds, tastes and feel of the perfect summer” in the middle of the winter. Granted this sounds like an environmentalist’s nightmare, the pop-up will only last for three days, and we can’t deny that a heated geodesic bar is a pretty cool idea. Find out more at the Corona Extra Summer facebook.

by Kelly Chan

posted in Events New Projects news

tagged buckminster fuller, Geodesic, marketing, pop-up, Pop-up shops, pop-up stores

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