The V&A Museum Turned into a Living Room for London Design Week
September 15, 2011
Ronan and Erwan Bouroullec are French designers who work often with textiles (see: this rug they designed with Pakistani weavers), bringing criticality to an otherwise pretty staid craft. As such, they were the perfect match for Danish textile company Kvadrat, who wanted to sponsor an intervention within the walls of the legendary Victoria & Albert Museum during London Design Week 2011.
Sponsored design is best when it’s left simple and honest, as the Bouroullec‘s have. They gave the famed Raphael Cartoons gallery – a “quite intimidating environment” — the domestic treatment, blanketing the floors with foam tiles made by Kvadrat. “That is the idea,” say the duo, “no efforts, no apprehension, just contemplation.”
London Design Week begins this Saturday, September 17. Images via DesignBoom.